The Market

the pupils are not conceived in its humanity, that longs for, for the escolaridade, its integral development or, the least, a north in its passage of formation. It is eclipsarred formadora dimension of the students, as people human beings, when conceiving them as customers, interacting in the market, with restricted option: or purchase or leaves to buy. It is the disruption of the logic of the rights, that is politics, for the marketing logic, that does not have spaces for vindicative joints. Knowing, according to Fiori (1991, P. 78), ' ' … if transforms into instrument of meaconing of the consciences: it does not free, justifies the servitude.

… if transformaem domesticao. Oensino does not propitiate the participation comum' '. Zaffari (2001, P. 02), emphasizes this inversion, mentioning itself it the conception of pupil and, also, to the role played for the professor, in this context: … the person pupil starts to be customer and as such is seen in the optics of the consumer of knowing … the professor, in turn a micromarket consists super or, ' ' possuidor' ' of some merchandises, whose stated period of validity constantly is markdowned in encontrinhos of weekend. In the pertaining to school educational paradigm characterized by marketing relations, the pupil, truily, is conceived as customer, and the professor, lender of services for the company school.

It is important to detach that words and concepts are loaded of meanings, that is, are not neutral. To identify pupils as ' ' clientes' ' not as ' ' sujeitos' ' it is to affirm a conception politics. Therefore, it is not mentioned only to an alteration of names. The word ' ' cliente' ' it is correlated words as ' ' consumidor' ' , ' ' mercado' ' , ' ' mercadoria' ' , ' ' aquisidor' ' , ' ' comrcio' '.