The Association
“New customer magazine of the German skin and allergy e.V. (Similarly see: Fundrise). 2010 Hamburg, d. September 18, 2009: Markus Gruber that exclusive marketing of the new customer magazine skin & allergy has since August 2009″ the German skin and allergy e.V. (DHA). taken over. Initial release date of the new magazine, which is aimed at parents and young families, is March 15, 2010.
The first edition of the new magazine will include about 50 pages and comes with a circulation of 100,000 copies at the start. The quarterly magazine in A5 format will be captured by the IVW and counted. “The market penetration of the audience expectant mothers and young families” will be about dermatologists, paediatricians, gynaecologists and midwives. For a possible ad pin assignment the combination with the Member magazine is in addition to the single (1/1 page 5,900), which in turn appears in a print run of 15,000 copies in the quarter. “The Member journal skin & Allergy News” the DHA appears since 1984 and is aimed at patients and Trade visitors. With the introduction of the customer magazine, both titles will be individually or in combination can be assigned.
To the product launch, there are special introductory offers for agencies and advertisers. Information about the publication and media data and topic plan 2010 are available on the website.