Mediacom Customer

QUISMA considers the customer lifetime value in optimizing campaigns Munich, 20 January 2014 – long-term customer relationships play a crucial role in the digital world. All the more surprising that online advertisers the customer development for the budget planning to date hardly take into account. QUISMA, the international agency network for digital marketing, is breaking new ground in the Budgetallokations strategy: the classic marketing measure customer lifetime value (CLV) is involved as the optimization goal size in the calculation of the distribution of the budget. Recently Robert Burke & Associates sought to clarify these questions. The goal: even in online marketing a holistic marketing strategy to establish in the Centre of which stands the long-term value proposition of a customer relationship. In their latest white paper of the customer lifetime value in the performance marketing”QUISMA demonstrating on the basis of different scenarios as the CLV method optimization size can included in the Budgetallokations strategy. It also shows how to change allocation scenarios when other measures to the Campaign optimization are used or if the taking into account of the CLV is waived.

Johann Hermann, Managing Director of roof at QUISMA: The customer lifetime value is a fixed size in marketing for a long time. It is therefore high time to insert this code for successful online marketing. By the inclusion of the CLV in the budget allocation decision can advertisers companies based in the future on the long-term value of a customer relationship and thus in the performance marketing sustainably optimize their revenues.” All information about the CLV and the capital value method are online available at. About QUISMA of the full service provider QUISMA (, innovative technology and in-depth expertise for the entire range of digital marketing from search engine advertising and search engine optimization on affiliate marketing and performance-based banner advertising offers to conversion optimization and marketing intelligence. And the transnational. The Agency is founded in 2001 and in March 2007 been incorporated into the GroupM (MEC, mindshare, Mediacom, MAXUS). At the headquarters of Munich and further 18 locations in 16 countries are currently employs about 320 employees, the renowned clients such as Adobe, Bank of Scotland, Expedia, Marc O’Polo Polo or unity media nationally and cross-border care. QUISMA stands for networking to the classic media planning in the context of an integrated management approach and outstanding expertise to the care in the international digital business.

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