Marketing Paves The Way
Customers are not or at least relatively rare entirely alone. For more clarity and thought, follow up with Craig Menear and gain more knowledge.. Seekirch, 17 June 2013 – customers do not come or at least relatively rare entirely alone. Only targeted and consistent * marketing work in all available markets / market segments to be addressed on all available ways, with special customer benefits bring growth and stability. * Marketing work that is not only often as marketing = comprehensive,’ designated press and public relations, the de facto only approximately 15% of a marketing’ make out! Still considered the AIDA’-principle: A = attention = attention attract both through marketing, advertising, trade fairs, sales staff, etc I = interest = arouse curiosity, i.e. offer something the potential customers ‘, D = desire = desire after owning created by capital goods E.g. by improved cost structures, greater flexibility of the solution compared to other, better guarantees, etc. and A = action = the potential Customers/prospective customers attract and invite to the action, to talk to i.e.
the available paths. Recessive during or directly after the value of a really good and consistent marketing work is evident: the dependence on specific market segments and / or regional markets or customers is relatively low. The entrepreneurs and employees can sleep quiet and at the same time, it is sure that again jumping on ‘ business / of the market the company just doing ‘ is because it was never really gone. For a number of relatively inexpensive – are opportunities available, regardless of whether good searchable Web pages, newsletters, participate in discussion groups and social networks, regular press reports in free portals in the Internet, technical reports on such pages, and many others m. Are the keywords of a good marketing: targeted ‘ – consistently ‘ – customer-oriented ‘. The starting point is that to his potential customers everywhere d. h. interesting for the products throughout the world-, knows and has analyzed (according to the respective market segments and sectors of the economy, their needs, etc.) and then largely being met, i.e.
including information about who our customers are, how can I help them so on their markets again success to have, and v. a. m. who helps others to success”, has even success”. Think to others, then they think of you”. The economy continues to always and also the products of various manufacturers are still always required. Only the frequency of purchase and of course the price elasticity subside into a recession or shortly thereafter. Unless products that meet the request/demand of customers or even exceed about guarantees, special features, which in turn help the client company in the sale of its products to its customers, i.e. so extensive use of own core competencies, etc. are also too good adequate prices still for sale. Then, this shows who has thought about the technique and the buyer. Just one is not enough either. Kajo Neukirch, a well-known consultant, once said: “We are entrepreneurs, not Unterlasser”. So we must do something if it is not already – and be active. Provides a way of assessing own the area including testing you your marketing’. Contact: Michael Richter – marketing and sales consulting international 27 main road 88422 Seekirch/Germany marketing => country experiences Google + => > Tel. 07582-933371 Michael Richter – international marketing and sales consultant – deals for more than 40 years with the strategic marketing planning and marketing of various capital goods and durable consumer goods on all 5 continents. This knowledge and experience he global offers its customers – in particular SMEs. In addition, he offers practical support, coaching or business seminars.
