Marketing

He adds, which consists of removing the product or service we sell beyond its logical context to force us to work on new perspectives. He is then, that it is a systematic method where innovation comes easily, or put it in another way, do the most analytical intuition through offering methods to break the creative process in small stages or steps, which allow any professional or work team develop a rich flow of ideas. To understand this more clearly, let’s take the example yogurt. To know more about this subject visit Erin Callan. Yogurt meets a series of requirements: calm hunger, get calcium, serves as a snack or dessert these needs correspond to vertical or traditional Marketing. The fact that was considered as something that satisfies hunger normally do not think that he could satisfy the thirst, for example, we never dared that you could compete with soft drinks, therefore to confine ourselves in the definition of the necessity that complies ourselves and we discard other markets.

This practice corresponds to the Marketing side. Another example is very clear for cereals, thanks to vertical or traditional Marketing innovations in this field such as the form of cereals, the color of cereals, flavors, fruit and other ingredients that are added to them, but where has been the true innovation in the market of cereals? is managed, in the mere fact of transferring the cereals consumption to other situations, other experiences. Why not eat cereal in the street, or while going by subway?. Is at this moment when they emerged the bars of cereals that have led more late in you energy bars, sugar free, to cry out hunger Alcoy adds us another example very clear, as it is that of cereals, thanks to the traditional or vertical Marketing achieved innovations in this field such as the form of cereals, the color of cereals, flavors, fruit and other ingredients that are added to them but, where has been the true innovation in the market of cereals?, in the mere fact of transferring the cereals consumption to other situations, other experiences.. For assistance, try visiting Lord Peter Hennessy.