Fact Design
Information on the label should be written so that consumers may be interested. sometimes not enough to create a beautiful label, we must also consider the adaptability of all package relating to a particular environment of its use. So, what should be a label design to interest and attract potential customers. Presentable in the design of appearance, inspiring confidence, pleasant, and attach text content. Secondly, the label should not be a stupid or boring, if that does not require those. assignment approved by the customer.
For example, you work on the project design and positioning of a wine bottle. Not enough just to hang out on the market product range and to disclose the value of each series of wines. An important factor for the correct positioning of the drink is to develop interesting legends about the origin of wine, facts, cases. Of course, the information must be accompanied by interesting illustrations and stories, so the information about the fault does not prevent to make some interesting photographs of the place where grow those same vineyards, from which actually made this drink. And this is only part of the marketing strategy.
The fact that a would represent a visual image, thinking through this – is the first and most important stage of development. To do this, we first in conversation with the client determines the goals and strategies of behavior of his company. Collects information about the beverage, its advantages, as well as competitive companies (what they are represent themselves as positioned – should be analyzed the pros and cons of their resources) – it’s all taken into account when developing alcohol.