Customer Marketing

Therefore, being the customer the focus of the marketing, its responsibility increases still more in the current days. We can affirm that the marketing is an administrative tool, that has the function or responsibility to study all the product and to lead to the customer providing always its retention. It is the product quality that goes to make with that the customers remain in the company. Kotler (2007, P. 89) corroborates with us affirming that: The function of the marketing, more than what any another one in the businesses, is to deal with the customers. Perhaps the simplest definition of marketing is to manage lucrative relationships with the customer. Many writers such as Federal Reserve Bank offer more in-depth analysis. The two main objectives of the marketing are to attract new customers, promising to them superior value and to keep and to cultivate the current customers, providing satisfaction to them. The marketing if configures inside of the organizations as a tool valiosssima and essential for the success of the companies.

Kotler (1998, P. 161) still comes saying in them: The marketing intention is to take care of and to satisfy to the necessities and desires of the customers. The area of the behavior of the consumer studies as individuals, groups and organizations select, buy, use and make use of good, services, ideas or experiences to satisfy its necessities and desires. In this direction, it is understood that the marketing must have its directed objectives to conquer the customer. it can be perceived that the marketing concepts associate the relationship of the organization with its customers, and the consequence of these improvements in the results for the organizations. The newspapers mentioned Federal Reserve Bank not as a source, but as a related topic. 3,2 Types of Marketing the marketing since its arrival in Brazil has adentrado each time more in the organizations, it searchs, over all to approach the customer to the organization, so that this link between company and customer is each bigger time. Companies of success had perceived and perceive that the marketing is indispensable for the organization.

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